COMING SOON: Hookmastaz & Lyfetyme “Devil’s Playgound EP”

Lyfetyme

Devil’s Playground EP dropping in April is a collaboration by Hookmastaz & Lyfetyme (childhood friends from Canarsie), up & coming artists reigning from the borough of the Kings (Brooklyn, New York). I have been a fan of Lyfetyme’s since I first heard his single Dream & since then I have become good friends with Lyfeytme.

As a person who LOVES HIP HOP, Lyfetyme is a breath of fresh air. He mentioned to me awhile back about this collaboration with Hookmastaz, & when I heard Kingz County for the fist time ever, I was hooked (so far it’s my fave song that I have heard). Lyfetyme is extremely nice lyrically, his words paint very vivid pictures & Hookmastaz is nice with hooks (hence the name), his style is raw & his words flow is translucent.

Hookmastaz

All this being said, I decided to ask these two a few questions, and as you read you will be amazed at how close their answers are. Keep in mind, I emailed them on separate covers, so they didn’t collaborate on the answers.

Exactly what I was looking for in order to give their fans an insight/behind the scenes look at Devil’s Playground. Make sure you follow them on Twitter @LYFETYMENYC @LYFETYMEPROMO & @THEHOOKMASTAZ.

1.Why devil’s playground for the title of this EP

lyfetyme: The title basically describes the environment we grew up in. Every where we went to play or hang out we dealth with evils be it drugs, guns, and other forms of ignorance in Brooklyn black & latino communities.

hookmastaz: We picked the title devil’s playground because it best describes what me and lyfetyme is going through and has gone through in life.

2. Have you worked with Hookmastaz before?

lyfetyme: Yes, we grew up together & have always worked with each other & looked out for one another.

hookmastaz: Yes I’ve worked with lyfetyme in the past on another artist’s projects.

3. How do y’all know each other, how did this collaboration come about?

lyfetyme: We lived on the same block. We come from the same circle growing up in Canarsie BK. The collaboration was something we always planned on doing. This will just be the first of many!

hookmastaz: The collaboration came about when Lyfetyme called me up to do some radio edits for him and as I was working on the tracks I was impressed the songs where deep and so true I could relate to the tracks. So I asked Lyfetyme if he would do a feature for me on my mix tape called “Man On Fire” for a track called Thou Shall Not Fall FT. Stray Pome & from there it was a wrap we just clicked and decided to do an EP.

4. Was it a hard decision to make, to collab with Hookmastaz? I know as an artist sometimes it’s a thin line, especially when you are an upcoming/indie artist.

lyfeytme: We’ve always done music together so this was an easy and fun process. Hookmastaz isnt just someone I know thru music. We held each other done through beef and other situations life presented. Definitely family!

hookmastaz: No because I feel Lyfetyme has my best interest in mind and I have his also, so it’s all about timing and setting a GOAL and that’s what we have done.

5. What message do you want to get across to your fans, listeners?

lyfetyme: The message is overcoming and not falling victim to your circumstances. You have to always work hard, keep building, keep lesrning, keep growing. (peep Lyfetyme’s Fire)

hookmastaz: Believe in your self and your dreams and that anything you put your mind and hearth into you can accomplish.

6. What were some of the inspirations/life situations that were the drive behind some of your song writing?

lyfetyme: Rising above the madness we seen everyday. Trails & tribulations of trying to crack into this industry, & Hookmastaz almost losing his life.

hookmastaz: Some of the inspirations for my songs came straight from the haters. How some people just hate because there not doing well, they wish bad on the next man that’s a deadly disease to have. Plus I almost lost my life in an accident last year so you know you will definitely hear about that on the EP.

7. What is your favorite track & why?

lyfetyme: I think “European Customs” has to he one of my favs. I will have fun performing that. I love the overall sound we were able to capture for the whole album.

hookmastaz: Well I cant say I have a favorite track because all of them are special to me in there own way but if I had to pick one I would go with “Died’ just because how dynamic the track is how we both went back and fourth on the third verse its just crazy that session was bananas.

8. Do you think that anyone no matter what type of genre they prefer can relate to DP?

lyfeyme: Definitely, it is a strong body of work. Lyrically on point strong hooks and beats. We are saying alot and giving people great HipHop.

hookmastaz: Yes, I do whether its track 2 or 10 there’s a track on there for you we both are telling a story that is common around the world.

9. Where do you go from here?

lyfetyme: After this is heavy touring. Getting out there performIng in many different states.

hookmastaz: Only to the top Vee, with hard work we look forward to a tour also we have some video shoots coming up ,and we hope to be in the UK soon doing what we do out there. So to all of our fans we won’t let you down.

10. What’s your fave verse/line of yours on DP & why? What about Hookmastaz?

lyfetyme: It’s hard to say I have so many. Hookmastaz’ first verse on “Kingz County” is my favorite so far. The honesty of how he felt and how he captured it in that verse was crazy.

hookmastaz: Vee I’m from Brooklyn all day every day so for me I’m gonna have to go with “Fresh outta king’s county nigga, where my son at bring my two daughters ask silence where my guns at’” that’s it right there but for Lyfetyme wow there’s so many of them I’m gonna go with “Lets go green call it economics Neiman Marcus aeronomics aviators as I’m switching optics, start switching topics never gossip flows I’ll watch me vomit” that’s hard right there Vee.

11. Do you think your styles compliment each other, what about his style sticks out most to you?

lyfetyme: Definitely, I’m more of a lyricist whereas he is more of a hit maker. His hooks are strong. When he get on he will be one of the those artist you hear on the radio 24/7.

hookmastaz: Yes Vee, I think our styles do compliment each other. I think the way Lyfetyme delivers his message & his the choice of words he uses captivates you when you listen to his records.

Lyfetyme’s contact information: Blog, Facebook, EPK, Twitter, Reverbnation, Youtube & for booking information email lyfetymepromo@gmail.com

Hookmastaz’ contact information: Facebook, Reverbnation, Twitter & for booking information 8deucerecords@gmail.com

SNEAK PEEK into DEVIL’S PLAYGROUND

“Kingz County”


“Say Yea”


“Thou Shall Not Fall” Hookmastaz, Lyfetyme FT. Stray Pome


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Google Launches “Magnifier” Music Blog That Gives Away FREE Tunes

Welcome to the Google music Hip-Hop Scanner, where we surface the most exciting new music and reissued gems in hip-hop that you can add to your locker for free.

Magnifier reports — Around the turn of the century there was a certain madness in parts of the rap underground. Acts like El-P, Aesop Rock and Antipop Consortium were at the forefront of New York rap’s avant-garde. Working with a palette that was more Atari Teenage Riot than A Tribe Called Quest, these acts prided themselves on an aesthetic that was overly wordy, proudly abstract and, most of all, sonically abrasive. At the time this chaos was heralded by certain critics as the future of rap but by the second half of the decade it was nearly forgotten by all but a narrowly cultivated and fenced off audience of diehards. While mainstream rap turned defiantly odder in the days of auto-tune and Lil Wayne, indie rap teeter-tottered towards a mellower vibe. The introverted and noodly boom-bap of J. Dilla and Madlib rose as the dominant underground sound and the themes shifted from chin stroking, catharsis and post-apocalyptic laments, to simpler joys like marijuana and rapping about rapping. All the while their more abrasive peers mostly went ignored by traditional hip hop listeners and even were derided by many of the cool kid critics who once comprised their core demographic.

But, as Q-Tip’s father once warned, things go in cycles. And thus, in 2011, chaotic noise rap once again reigns supreme over many of the hip-hop underground’s fragmented corners — from the scattershot teenage rampage of Odd Future (whose productions circumstantially have more in common with that turn of the century underground than they’d like to admit), to the more mature but twice as intense noise rap of Death Grips. Released quietly without ever being quiet, the San Jose collective’s Ex-Military LP operates under a simple but skull-shattering premise: bury rapper MC Ride in as much noise and clatter as possible and let him howl his way out primally.

Danny Brown is unexpectedly emerging as yet another indie rapper artist to embrace this madness. A product of the same Detroit scene that spawned Dilla, Danny cut his teeth recording alongside Dilla-influenced producers like Black Milk, but his exasperated wheeze and stop and go flow always seemed too aggressive for that template. His latest effort XXX mostly steps away from those roots in favor of digital blips and bursts of chainsaw buzzes.

Then there’s the recently reunited Anti-Pop Consortium. Arguably the strangest inhabitants of the New York underground, the group continues to trudge along quietly. Their “Volcano” from 2009′s Fluorescent Black is hookier and more dance friendly than most anything they produced in their heyday. At the time it seemed like their only logical bid for hipster relevance. Today it might make more sense for them to embrace their less accessible traits and aim for the noise. Chaos is, after all, cool once again. — Andrew Nosnitsky

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