SoulCulture TV caught up with J. Cole on his return to the London’s Wireless Festival this weekend, having torn down the Pepsi Max stage for his second year running, to discuss the theory behind the title of his debut album Cole World: The Sideline Story [out on September 27], his fans’ mixed reactions to the project’s lead single “Work Out” as the follow up to “Who Dat,” and his understanding of the need to “play the game to change the game” with radio-friendly tracks without compromising the quality of his finished album; swearing, “I’m not gonna have an album full of pop records… I would quit before I did that.” Watch the North Carolina rapper speak in greater detail on his debut project.